← ALL WORK / ACQUISITION / CREATIVE

Creative that opens a conversation.

MLK Real Estate

Marketing Manager
Jan 2025 – Jul 2025 · Dubai, UAE

Evidence room

Inbound leads / inquiries

AED

Blended acquisition cost

THE STORY

From research to response.

Combined project and competitor research with creative testing and video production for paid and organic channels.

THE RESULTS

300+ inbound conversations.

Approximately AED14 blended acquisition cost across documented campaigns. Different campaign objectives are blended; this is not a universal cost per qualified lead.

Inbound leads / inquiries

Owner-provided case summary
AED

Blended acquisition cost

Owner-provided case summary
THE STORY

The work behind the numbers.

Selected creative and reporting excerpts from the supplied portfolio materials.

THE STORY

Create → Acquire → Organize → Follow up

A Google Sheets CRM helped organize incoming inquiries and make follow-up visible.

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A Google Sheets CRM helped organize incoming inquiries and make follow-up visible.

THE STORY

Give every inquiry a next step.

Campaign work continued beyond the ad. Lead organization and follow-up visibility were part of the operating system.

GO DEEPER

Explore the evidence

Results with context, not isolated numbers.

Explore the evidence