Make people want to join.
Owned short-form video production from concepts and scripts to filming, editing and publishing. The focus was employer branding and recruitment content.
View → Follow → Apply
Three distinct outcomes, not an attributed conversion funnel. Views, followers and applications describe different audience actions.
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Three distinct outcomes, not an attributed conversion funnel. Views, followers and applications describe different audience actions.
The work behind the numbers.
Selected creative and reporting excerpts from the supplied portfolio materials.
300K+ organic views.
The portfolio uses the conservative 300K+ figure confirmed in the current brief.
Organic views
Owner-provided case summaryOrganic followers
Owner-provided case summaryJob applications
Owner-provided case summaryContent is an invitation.
Tested storytelling and formats to improve audience response. Connecting a company’s working culture with a clear reason to apply gave the content a practical purpose.
The work behind the reach.
Explore the documented summary.
Explore the evidence